Inside the Minds of Unicorn Builders

Unveiling the Six Behavior Sets of Successful Entrepreneurs

In the dynamic world of entrepreneurship, success often appears as a blend of innovation, risk-taking, and sheer determination. However, a closer examination reveals that successful entrepreneurs consistently exhibit specific behavior sets that differentiate them from their peers. In my book, Inside the Mind of Unicorn Builders, I delve into these six behavior sets that define the most successful entrepreneurial leaders. Here, we explore these behaviors and understand why they are crucial for building a successful platform to create high-value companies.

1. Motivated by Task Achievement

A relentless pursuit of task completion drives successful entrepreneurs. This behavior is more than just discipline; it’s about finding genuine joy in getting stuff done. This intrinsic motivation propels them forward, ensuring continuous progress and momentum in their ventures. Not only is done better than perfect, it is more satisfying. But why?

2. Comfort with Ambiguity and Structure

In the unpredictable landscape of startups, making decisions with limited data is a daily reality. Successful entrepreneurs thrive in ambiguity, using systematic approaches to fill in gaps and make informed decisions quickly. If you are building something new, taking the first bold step forward is the only way to know if you are on the right path. There is never time to do it right, but there is always time to do it twice. Counterintuitive, isn’t it?

3. Capacity and Tenacity

The entrepreneurial journey is fraught with challenges. Capacity and tenacity are what separate those who persevere from those who falter. Successful entrepreneurs handle overwhelming workloads with grace and remain calm under pressure. Their resilience inspires their teams, driving collective efforts toward ambitious goals. However, everyone is human, and how they pick themselves up and press forward is genuinely inspiring.

4. Curiosity and Learning

Lifelong learning is at the heart of entrepreneurial success. Successful entrepreneurs possess a broad curiosity that extends beyond their immediate business interests. They constantly seek new knowledge, ask insightful questions, and apply what they have learned to creatively solve problems and innovate. However, it is how they consume their knowledge that changes the game.

5. Effective Communication

Effective communication is a cornerstone of leadership. Successful entrepreneurs are exceptional listeners who tailor their messages to their audience. Why is it that exceptional communicators also have exceptional empathy?

6. Leadership through Empowerment

True leaders achieve success through their teams. Successful entrepreneurs delegate responsibilities with clear goals, allowing their team members the freedom to innovate and execute their tasks in their own way. But the zen of entrepreneurial leadership is hands-on laissez-faire. Does that not bend your mind a bit? 

Are you ready to uncover the secrets of entrepreneurial success? Dive deeper into these behaviors by exploring Inside the Mind of Unicorn Builders. Start your journey in learning the DNA of successful entrepreneurial leaders!


You need to model the behavior you want to see from your team as you go through challenging times.
— Shellye Archambeau

Inform. Decide. Grow.

The Unicorn Builders

Meet Your Team

Stacey Rose

Stacey Rose is a Baritone in Lions Gate Chorus, the 2020 International Silver Medalists. She is also the Marketing Coordinator for both Lions Gate Chorus and Region 26 Sweet Adelines.

Stacey is a freelance designer for print & web and offers copywriting and content writing services. talk.stacey@gmail.com

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