Technical Marketing Specialist - Mobility Solutions Completed

Apr 28

Overview

Our client is a leading provider of telematic solutions for the ride sharing industry around the world. Their customers include car / scooter sharing services, car rentals, fleet management and ride pooling organizations. They do business in more than fifty countries around the world and are considered one of the top companies globally in shared mobility solutions.

The Role

They require a Technical Marketing Specialist who will support the marketing, sales and technical teams through creating engaging technical documentation and marketing content that clearly explains what the company’s systems do and what value they create for their customers.

Persona

You are a great communicator with the interpersonal skills needed to glean both the technical systems knowledge and its benefits from engineering, marketing, sales and support colleagues on the team. You are comfortable distilling complex systems into easily digestible written content, and can create graphics and illustrations to help your messaging.

Additionally, you want to expand your marketing toolset and working knowledge of B2B marketing best practices and techniques by posting to social media, creating case studies, white papers, and articles, and supporting various marketing campaigns.

Responsibilities

Create clear and effective content to explain how the systems work and what benefits they provide to the customers
Help create engaging articles, press releases, white papers, and success stories
Support sales, project and support teams with internal and external communication documents
Check, edit, and suggest improvements for marketing content created by marketing colleagues
Work with sales to drive engagement and generate leads on social media
Support marketing campaigns including webinars, conferences, partner co-marketing, PPC ads as needed
Participate in company content marketing brainstorming and planning sessions
Report on engagement of created content

Competencies

Post-secondary education and previous experience creating documentation for high-tech HW enabled by SW solutions
Strong team player who can work effectively with multiple departments within an organization, its customers and partners
Ability to learn and absorb new technical information and disseminate it to end-users and potential users who have varying degrees of technical skills
A self-starter with strong interpersonal and communication skills (verbal, written, and graphical)
A good eye for technical marketing document layout and design
Ability to create graphics and illustrations to support written messaging
Experienced with Microsoft Office (Outlook, Word, Excel, PowerPoint)
Experienced with graphical design tools such as Adobe Illustrator and Photoshop
Fluency in technical and business English is essential

Other