Marketing Manager, Optimization SW ****Completed****
Overview
Our client is a market leading scheduling and optimization software company developing advanced scheduling SW solutions for various industries. Their solutions provide operational efficiency, reducing cycle times and improving collaboration within project teams.
The Role
As a key member of the marketing team, you will be responsible for building the demand generation strategy and executing programs for lead generation and account-based marketing (ABM). You’re a results-driven marketer interested in growing the company’s business through new customers and account expansion, and are comfortable managing both digital and field marketing campaigns, and working with internal stakeholders and external consultants.
Persona
You thrive in a dynamic, small company environment and are motivated by tackling a wide array of challenges. You’ll lead the transformation of a marketing team to a revenue-engine that drives the business, and want to be a part of the team and journey that introduces the power of marketing automation, ABM, and other marketing methodologies and technologies. You are curious in nature and naturally keep up with the latest demand generation trends. You are excited by the opportunity to help the team implement digital to field marketing best practices.
Responsibilities
Work with the marketing and sales team to develop new and innovative growth strategies for generating new business leads and account expansion
Guide the creation, execution and delivery of brand and demand generation programs including digital and ABM initiatives
Identify and plan industry events as part of our overall demand generation strategy
Co-develop thought leadership and product content that attracts and converts our target segments
Liaise with digital marketing agencies to develop content and provide direction to improve SEO and SEM results
Liaise with digital marketing consultant to analyze and optimize marketing performance through KPIs
Maintain the company’s website, blog, social and other online platforms; liaise with web consultants
Manage campaign and program budgets and tracking
Skills & Experience
BA/BS/BComm in Business, Marketing, or a related field
Minimum 5-7+ years of marketing experience and a proven record in a growth marketing role
Experience with mapping and implementing end-to-end omni-channel marketing campaigns for both lead generation and ABM approaches
Understanding and management of lead generation modeling, targets and conversions
Hands-on experience implementing and successfully planning and executing ABM programs for target enterprise accounts
Strong fluency in digital marketing and metrics including but not limited to SEO, SEM, and social media marketing
Proficiency with marketing automation systems and CRM
B2B experience preferred; knowledge of oil & gas operations is desirable but not required
Other
Competitive compensation package
Challenging and dynamic environment where you can bring your skills and experience to bear on important issues facing your clients. There is a premium placed on delivering innovative and quality solutions, while having fun doing it.
Extended Healthcare and Dental plan
Periodic travel throughout North America will be required
This can be a remote based position located anywhere in Canada.
For transparency reporting purposes, the estimated base compensation range is $100k to $115k annually. This range is an estimate only and may be adjusted to reflect market conditions.
Contact
Darrell Bowman - T: 604-639-9562, darrell@corporate.bc.ca