Overview

Our client is a market leading scheduling and optimization software company developing advanced scheduling SW solutions for various industries. Their solutions provide operational efficiency, reducing cycle times and improving collaboration within project teams.     

The Role

As a key member of the management team you will determine strategic goals for the marketing, lead generation, and branding efforts, based on input from the CEO and Product Development and Sales teams. You will develop a marketing plan and budget that supports the achievement of these goals, work with the Marketing Communications Manager and Product Management team to devise appropriate activities required to execute the marketing plan, and will evaluate the effectiveness of those activities on an ongoing basis. You will also monitor spending and report progress to the management team every quarter.

Persona

We are seeking not only a strategic thinker, but also an individual who is able to work on tactical execution of certain aspects of the marketing plan, such as lead generation, preparation of marketing materials, and social media presence. The ideal candidate will have a solid marketing background, together with experience managing a variety of projects from end-to-end, including paid advertising campaigns and digital marketing techniques. You will be data driven, have strong analytical skills and have demonstrated experience navigating various data sets, identifying trends, and providing data backed information for the Management Team to make decisions.

Activites

Managing activities against the marketing budget, you will employ multiple channels to reach the company’s target audience segments. You will put in place an effective internal communication process to ensure that all relevant company functions are kept informed of marketing objectives and lead a virtual team to ensure that the company’s key brand messages are communicated to the industry effectively, and that the company is recognized as product and thought-leaders in the operations scheduling domain. Your sales lead generation process will support the company’s revenue goals and ensure an ongoing high level of sales activity.

Responsibilities

• Take responsibility for development of the annual strategy and marketing plan

• In conjunction with the Marketing Communications Manager and the Product Management team, prepare and manage the marketing budget, and allocate resources appropriately

• Analyze existing branding and marketing strategies and improve upon them where appropriate

• Work closely with the sales team to align sales and marketing strategies

• Be the “Face of Marketing” both internally and externally

• Drive the implementation of marketing campaigns that meet business objectives and drive leads

• Conduct market research and implement new marketing activities based on findings

• Monitor industry trends and adapt the marketing program as appropriate, to take advantage of new thinking and technologies.

• Monitor competitor marketing and positioning, and devise strategies to counter their efforts, as required.

• Supervise marketing events and product events, networking with industry professionals

• Manage the marketing budget

• Maintain brand standards and ensure compliance across all marketing and communications channels

• Conduct market analysis to identify challenges and opportunities for growth

• Identify and deploy appropriate software solutions to improve effectiveness of the company’s marketing function

 Skills & Experience

• Degree in Marketing, Communications, or relevant field

• At least 5 years of work experience in a senior marketing role

• Proven ability to recruit and retain high-quality, high performing team members

• Knowledge and practical experience with SEO, digital marketing tools, and related software

• Outstanding communication, presentation, and leadership skills

• Highly-developed critical thinking and analytical skills

• Excellent written communication skills. Attention to detail is essential.

• Highly collaborative and supportive working style with mature interpersonal skills.

• Experience with widely-used software applications (e.g. databases, MS-Excel, MS-Project)

• Experience with CRM software and marketing automation platforms and techniques

• Reliable, flexible, and collaborative work style

• Strategic and tactical thinking and problem-solving skills

• Knowledge of resource scheduling issues in upstream oil & gas or mining sectors is desirable

Other

• Competitive compensation package

• Challenging and dynamic environment where you can bring your skills and experience to bear on important issues facing your clients.  There is a premium placed on delivering innovative and quality solutions, while having fun doing it.

• Extended Healthcare and Dental plan

• Periodic travel throughout North America will be required (up to 10%).

• This can be a remote based position located anywhere in Canada.

 Contact

Darrell Bowman - T: 604-639-9562, darrell@corporate.bc.ca